Designed in-house and sold only through independent bicycle dealers.
Cruisers, recumbents, city bikes, and the saddle that makes any of them better. For the customer who wants riding to be easy.
Recreational bicycles, adult tricycles
Sun Bicycles is built for the ride that doesn't need a reason.
It's a bike for the boardwalk, the bike path, the Sunday cruise with nowhere in particular to be. Sun Bicycles is a natural fit for riders who want cycling to feel easy, breezy, and fun again, no matter their age or how long it's been since their last ride. From classic cruisers to adult tricycles, there's a Sun model for whoever's ready to get back out and enjoy the ride.
Recumbent bicycles and tricycles
Sun Seeker specializes in recumbent bicycles and tricycles designed to make cycling more comfortable and accessible for everyone.
A reclined riding position can be a great alternative for those who find a traditional bike uncomfortable, difficult to manage, or who simply prefer a more relaxed way to get around. The lineup ranges from classic recumbents and trikes to electric options, with different configurations to suit different needs. Whether comfort, accessibility, stability, or just a different way to experience cycling is the priority, Sun Seeker offers another path to getting out and enjoying it.
Bicycles, parts, and accessories
Pure Cycles was founded in Los Angeles, California with a simple idea in mind: get more people on bikes.
That laid-back, city-minded attitude still comes through in a lineup built around bikes that are easy to enjoy, whether the destination is across town, down a gravel road, or somewhere in between. Pure Cycles is a natural fit for riders who want a bike that looks good, rides well, and doesn't take itself too seriously.
Saddles and saddle covers
Cloud-9 is all about comfort, plain and simple.
It's built for anyone who wants to enjoy the ride instead of adjusting for it, whether that means swapping a stiff, worn-out saddle for something softer or finding the right fit for a specific bike and body. From cruisers and hybrids to e-bikes and trikes, there's a Cloud-9 saddle ready to make nearly any bike feel better to ride. When comfort comes first, Cloud-9 makes sure the seat is one less thing to think about.
Freestyle parts and wheelie bikes, for the riders who are hardest on their equipment.
BMX components, parts, accessories, and apparel
Alienation is one of the largest names in freestyle BMX components and accessories, and for good reason.
The line brings a mix of attitude, function, and style to the scene, making it a natural choice for parts when a bike needs something with a little more edge. It's built for riders who push their bikes hard and expect their parts to keep up, whether that's at the local park or on the competition circuit. For riders and shops looking for parts that perform well, hold their own, and look cool, Alienation is the brand to turn to.
Wheelie bikes, BMX components, parts, and accessories
Black Ops caters to the BMX and wheelie bike crowd, with bike models for adult and youth riders alongside accessories and components that bring color, style, and function to current setups.
It's a brand built around a specific kind of fun: the trick, the wheelie, or the show-off moment on the block. Whether riders are popping a wheelie or hitting the local park, Black Ops has the bikes and parts to keep the fun going.
Upgrade parts, custom wheels, and a frame bag shaped like a slice of pizza. For the customer making the bike their own.
Performance upgrade components and accessories
Origin8 is our premium upgrade line, built for riders who take their setup seriously.
It exists for the cyclist who's past the stock build, who notices the difference a better component makes and wants to take that next step. Across mountain, road, all-road, and urban disciplines, Origin8 gives riders the parts to fine-tune, customize, and get more out of every journey, with the kind of quality and performance that holds up to that scrutiny. No compromises, no filler, no settling for what came on the bike. For shops, Origin8 is the answer for customers ready to invest in their ride.
Full wheels, wheel building parts
Wheel Master is the name shops turn to for all their wheel needs.
The line covers complete builds alongside spokes, nipples, and rims, giving shops and riders what they need whether they're replacing a wheel outright, fixing one up, or building one from scratch. For builds that call for something more specific, the custom build program lets shops spec out a wheel to the exact needs of the bike and the rider. It's built for those who know a wheel isn't just a wheel and want the option of a custom setup without needing to perform the labor themselves.
Frame bags and handlebar tape
Snack! brings a little more excitement to cycling with frame bags that refuse to be boring.
The brand is all about giving riders a way to add some personality to their setup, with playful designs that are just as fun to look at as they are useful to have along for the ride. Snack! is a natural fit for riders who want a frame bag that's anything but ordinary. With many different styles and flavors to choose from, Snack! keeps things practical, functional, and a whole lot more fun.
Service parts, maintenance items, accessories, and add-ons
Sunlite is the brand a shop reaches for when the everyday needs arise: grips, tubes, bottom brackets, baskets, and everything in between.
It's built to keep repairs simple and affordable, so a routine fix never turns into a hassle for the shop or the customer. Round out the lineup with accessories and add-ons, and Sunlite becomes the answer to just about any request that comes through the door. Practical, dependable, and easy to work with, Sunlite keeps bikes running and riders happy.
Youth helmets, adult helmets, adult apparel
Aerius offers helmets for young riders just getting started, plus helmets and apparel for adults looking for dependable gear.
With a focus on comfort, protection, and approachable style, the line covers the essentials for everything from a quick trip around the neighborhood to a full day out on the bike. It's built with the whole family in mind, so everyone can find what they need in one place. Simple, dependable, and easy to trust, Aerius provides the gear riders can count on.
Folding, chain, cable, and ground anchor locks
Securit takes bicycle security seriously, keeping one idea in mind: protect what you love.
The brand gives riders straightforward solutions to keep their bikes secure wherever the ride takes them: in the city, around town, or parked at home. From everyday protection to permanent security measures, Securit helps riders feel more confident about where they leave their bikes. It's peace of mind built into a lock, so the focus can stay on the ride instead of what happens after it.
Our private label brands are designed with the bike shop in mind: the everyday essentials a shop sells and services week in, week out, and enough range beyond them to cover most of what a customer asks for.
